by James Banahan

by James Banahan

Eleanor Roosevelt once said that America is all about speed. I’m not exactly sure what she meant by that, but it sounds about right and true to me, especially if she was talking about American agriculture.

Just take a second to think about how your operation has changed lately. And take a second to think about how it will change, even in the very near future. We might be spraying dicamba on some of our beans next season, a prospect that is both exciting and pretty terrifying.

For myself, I’ve been with Central Valley Ag for eight years now, which is a solid stretch of time, but is actually just a little blip on the bigger radar. But. Oh my what can change in eight years. Let’s just get to the biggie: In just eight short years, we’ve seen Roundup go from the silver bullet to just a pretty great grass herbicide. Which amounts to a sea change in our industry. I can barely fathom what will change in the next eight.

Maybe I’m getting old, but as I consider what and how things will change, it strikes me that agronomy is becoming something iStock_000006940450_Largelike football: the season never seems to end, and the contact is full on. What’s driving this is complicated and complex, but what it means for me is that we all need to get better at what we do. Which means that in the coming weeks and months, your Field Sales Agronomists will be talking to you about a whole big ton of things: fall chemical applications, VRT, prescription planting, seed, fall fertility, and more. Remember: the season never ends and we’re playing a full contact sport now.

Likely, you’ll listen quite politely to what your FSA has to say. Then you’ll check the grain market. Then your checkbook. At that point, you’ll decide one of two things: 1) it’s all too expensive, or 2) what your FSA offers is value and assistance to help your operation succeed in the coming years.

Of course, it’s the latter that we’re hoping you decide, so before your FSA comes knocking—you know that it’s coming—give me one more second of your time. Take that second and think about what changes you might be particularly interested in implementing on your acres. Because sure, you could use that conversation with your FSA to explore cost cutting. But wouldn’t you rather just make more in the first place? That’s the direction of the industry, the flavor of the changes to come to us in the next decade.

So let’s get to it, right?