Happy New Year! I don’t know about you, but I’m still trying to get the hang of writing “2016” instead of “2015.” Maybe after another week, I’ll have it conquered on the first try. It’s a new year, and the grain markets sure aren’t providing too many exciting opportunities at the moment, so I’d rather not dwell on what they are or are not doing.
My family just finished celebrating Christmas this past weekend, over the New Year. As my family grows it gets tougher and tougher to get everyone together for the holidays, especially right at Christmas time. We’ve already scheduled Christmas for next year – January 8, 2017. This may sound familiar to many of you as your families also continue to grow and spread apart. The holidays are a very busy time of year, but this is one of the very few times during the year that I get to see many of my family members. For some, it may be the only time I see them. My worry is that someday we will give up on even trying to get together, and all go our separate ways. Sometimes that’s just the easier thing to do.
As the calendar year has turned, think about the different things that we have to “schedule” time for. We are constantly scheduling things in our everyday lives – appointments, vacations, maybe even time to meet up with friends or family. Sometimes we look forward to things we have scheduled, but other times we may have to schedule it in order to make ourselves do it. For me, this is like going to the dentist. Unless I actually call and make the appointment, I will come up with plenty of excuses as to why I don’t need to go and that it can wait another month or two. I find out too often than not that I also forget to do things that I don’t schedule in or put in a reminder for. And when I say I am going to catch-up with a friend from school sometimes it seems to get put on the back-burner and another year goes by.
Grain marketing seems to be one of those things that we put on the back-burner and wait until another day. That’s all fine and dandy until we wait for 30 days, 60 days or even six months. By the time we get back to it, we may have missed some opportunities to sell our grain. I don’t want to tell you what to put on your calendar, but maybe grain marketing is something we should schedule time for. I realize this is not always the most glamorous thing we look forward to in our operations, but it’s very important that it gets done. Each one of us is going to be different. For some, once a week we may need to sit down and look at our breakevens and some may prefer to sit down and talk with someone at least once a month. The important piece is that we invest the time and schedule the time if we need to.
Feel free to contact the ProEdge marketing team to visit about the markets, watch specific target levels or learn about new strategies. Invest the time over this next year in your grain marketing plans and be disciplined in making sure to “schedule” time to do so.