ReachOut: Same Look, New Feel

ReachOut: Same Look, New Feel from Central Valley Ag on Vimeo.

Mike Zwingman

Mike Zwingman

If last year’s RD events at the Answer Plots were stage shows, this year’s?  Well, they’re backstage passes, friends.  We are making some changes to the RD events at the Answer Plots this year, and it’s going to be  more open-concept, open-range.  It will be more relaxed, yet focused on a variety of agronomic tops both conventional and cutting edge. You’ll wander where you want, sit where you want, learn what you want.

Also, we’re not going to sell you a thing.  This year’s Answer Plot is a sales free zone.

When I think of Answer Plots past, I’ve always been proud of what they were and what they have meant, but it’s a new day, new year.  And we are a new company.  The basic concept of what Winfield has always brought to the Answer Plots is still the same, great agronomic demos in the front and one of the most complete data sets in the United States in the back; it’s the beauty and the brains all in one sweet spot.

The noticeable change is in the partnership, in the unity, and the symbiosis between Winfield and Central Valley Ag.  The demos and conversations will all be centered around three major themes: agronomics, technology and implementation. These conversations won’t be focused on products, but rather around concepts, ideas, and solutions for you and the profitability of your operations.  Much like the beauty and the brains, it is the regional and local perspective on the issues you are having in your field right now and possibly tomorrow.

Questions about irrigation?  There’s a station for that.  Don’t care to hear another word about weed control?  There’s a station for that, but you’re free to skip it.  Seek and ye shall find.  Come take what you need to better your operation and leave the rest.Blue Box

Our set-up is pretty sweet, too.  Around the perimeter of the plot, you’ll find stations devoted to the building blocks of bangarang agriculture—soil, water, seeds, weeds, and machines (your planter to be specific).  At each station, you’ll find a common problem (or two or three) related to the station’s theme and can participate as these problems are discussed and addressed in real world, real time with expertise and good old science.

And yes, I’m having great fun creating a little intentional havoc in the Answer Plot.  I spend so much time fighting weeds and compaction that it’s been kind of awesome to let the suckers grow and to muck around in the mud in exactly the way you’re not supposed to.

But the set-up: anchoring the center of the Answer Plot is the Maximum Economic Yield or MEY Acre, a magical place where we’ve integrated the best practices related to the five basic building blocks of bangarang agriculture in an effort to raise the most profitable corn agronomically possible.  It’s an acre that uses technology to create important harmonies between the art and science of raising corn, between input and output, between yield and cost, between risk and the status quo.

The MEY Acre is the theory of Maximum Economic Yield put into practice.  We’ve used the space not to raise the most yield possible, but rather to raise the most profit possible.  We’ve started with profit and let that consideration guide our yield goals.  It’s the usual way of business—set a yield goal and hope and pray for profit—turned on its head.

I’ll think you’ll enjoy it.

But that’s up to you.  As I’ve already written and said many times this year, I want you to make your own decisions about your operation.  I want you to own them, to stand by them, and when circumstances call for it, to learn from them.  So class is dismissed.  The days of lecturing at the Answer Plot are over.  Come wander around though.  Chart your own course.  This year’s Plot is bound to be a dirty, raw, and real place with a surprise or two, I’m sure.  I invite you to stop over and engage in a totally new way.