As much as we would like to deny it, I believe that we are pretty emotional when it comes to putting technology to work on the farm. I’ve never quite understood how plastic, metal, zeros and ones come together and cause emotional feelings, but they do. And because of this, I think that we need to develop a technology plan. Have your plan in place so when the time comes, though our emotional side may take over, logic and reason at least had a seat at the table.
So over the next couple of months, I want to look every few weeks at our hardware options out there and begin to prioritize them into categories and needs. Now when the moment comes, your homework is out of the way, and you can look at the shiny bells and whistles. As we start with planters and work our way through other things, I will occasionally focus on a piece here or there that may have a discount or special at the time. Please understand that in every instance, we want to work with you to build that individual technology plan. This plan isn’t going to be a roadmap for everybody. Some like exploring backroads, and others want to take the shortest route from A to B. That’s fine, each has their advantages, and we will discuss those in a one on one setting with you.
But where do we start? The point of entry or exit from OEM into aftermarket is difficult to discern. I believe that in almost every case, once we have gone through and evaluated what and where you want to do, we come down to a single choice that lays the foundation for everything else build on. That single choice is the display. If we are looking for that Jack-of-all-Trades display that does everything, we go one direction. But, if we are looking for that unit that is a specialty piece for the planter, then our best choice may be different.
As we talked about a couple of weeks ago, no single piece of equipment on your operation is more set up just to your liking than the planter. But is it giving you everything you need in the cab? Does it allow us to have our singulation, spacing quality, and downforce information all right there on a single screen at once? Can we take that information, and based on a projected price visualize our actions as lost dollars per acre? And perhaps most importantly, will it sort this info out and tell you real time what rows are low performers? All of these are base functions of the Precision Planting 20/20 display. We can also connect our iPad while in the cab to visualize every piece of that information in a row by row map that we can use for scouting, or sync to the cloud.
Many of you are going to say this is no big deal. The 20/20 has been around several years, and none of this is really new. On its own, I would say you are correct, but, when you add in the ability to do more, such as multi-hybrid planting, hydraulic downforce, and vDrive (electric row drive), you now have a package in place no OEM can match. It all starts with the 20/20 display.
So now the specials… If you are ready to get more out of your planter with an improved display, the 20/20 SeedSense promotion running through August 15th lets us take $1,000 off of the base unit. As we move forward and talk about vDrive and DownForce, you can save $50 per row with the purchase of either one, or $150 per row if you add both to your planter this year. And finally, on top of those offers, we can also
finance the equipment for 1.99% for 36 months.
When I talk about taking emotion out of the process and making the decisions based on having a plan, I will always make that my take home message. But, it is foolish to pass up an opportunity to save several thousand dollars on technology that often pays for itself in one year. Especially in this environment