What’s new with the Purina starters? Introducing RX3.

August 26, 2019


If you have purchased a Purina starter feed in July or after, you may have noticed an extra ingredient called RX3. So, what is this and why is it necessary? RX3 is immune support technology that can be associated with 3 R’s: Recognize, Respond, and Return to health. This technology is a combination of prebiotics, probiotics, and plant extracts to help aid calves in the fight against respiratory disease.

The RX3 technology primes the immune system to support overall health, reduce costs, and set calves up for a successful future. RX3 is not a medication so it doesn’t require a VFD and compliments a well-designed vaccination program. Starters containing RX3 are Accuration Starter complete, Precon Complete, and Stress Care Supplement.  Research results of RX3 have shown a healthier, uniform calf crop, less variation in average daily gains, and on average, a total of 6 more pounds gained than the control group in a 30-day period.

Starter feeds offer many advantages when weaning calves. With volatile markets, it’s essential for producers to have a uniform, healthy calf crop. By providing a starter feed for the first 21 days, calves start eating sooner which helps maintain energy and protein reserves, builds rumen microbe population, supports a healthy immune system, and can improve performance. A stronger immune system can save a producer close to $30 per treatment of a sick calf. Due to the stress of weaning, this is the time when calves are most vulnerable and open for respiratory challenges.

RX3 is also offered in a Supermix option with a feed rate of .25lbs per head per day for all stages of beef cattle. Stop by your local Central Valley Ag feed location to order your starter with RX3 technology today or reach out to your local cattle specialist to answer any questions. I hope everyone has a great weaning season this year.

by Brandi Salestrom

Posted: 8/26/2019 2:32:08 PM by Kristin Petersen | with 0 comments