CVA Online Privacy Policy

Effective Date: March 01, 2020. This Website,, is owned and operated by Central Valley Ag, a Nebraska cooperative corporation. We know that your privacy is important to you, and we work hard to earn and keep your trust. We have created this Policy to let you know what information we collect when you use this Site, how we use and share the information we collect, and how we protect your privacy.

If you have any questions about this Policy or our privacy practices, please contact us by e-mail at

  1. Your Consent. By using this Site you are consenting to the collection, use, and disclosure of information as set forth in this Policy. If you do not agree to be bound by this Policy, you may not continue to access or use this Site. This Policy is part of the Terms of Use  that govern your use of this Site, which may be reviewed at:
  1. Definitions
  1. “Central Valley Ag,”, “CVA”, “we,” “us,” and “our” refer to Central Valley Ag.
  2. “Personal Information” refers to information that identifies you personally, alone or in combination with other information available to us, including, but not limited to, your name, physical address, and e-mail address.
  3. “Policy” refers to this online privacy policy.
  4. “Site” refers to  the Website owned by Central Valley Ag (
  5. “User-Generated Content” refers to all of the text, photographs, images, illustrations, graphics, sounds, video, audio-video clips, and other content you post on or through this Site. Some User-Generated Content may be available instantaneously to others who visit this Site, including comments posted to discussion boards and reviews of products available on this Site.
  1. Privacy Notices
    This Policy may be amended from time to time by “privacy notices” posted on this Site. These privacy notices provide a level of detail that we do not provide in this general description of our privacy practices. Certain pages of this Site may contain privacy notices providing details about the Personal Information we collect on those pages, why we need that Personal Information, and choices you may have about the ways we use that Personal Information.
  1. Other Agreements If you sign up to use a special feature of this Site, you may be asked to agree to special terms governing your use of the special feature. You may be asked to expressly consent to the special terms by checking a box or clicking on a button marked “I agree.” If any of the terms of the click-through agreement are different than the terms of this Policy, the terms of the click-through agreement will supplement or amend this Policy, but only with respect to the matters governed by the “click-through agreement.”
  1. Categories and Sources of Information We Collect. The information we collect and the sources from which we collect it depends on what you do when visiting the Site. The following details the categories of information we may collect, some of which may include Personal Information, and the sources from which we collect such information. When you use our Site, we may collect the following categories of information:
  1. Identity data, including your name, e-mail address, fax number, work and physical address (including street, city, state, postal code, and/or country), phone numbers including home, work and mobile;
  1. Registration data, including information provided by you when you register for an account to use our Site, including user names and passwords;
  1. Recruitment data, including information submitted in connection with a job application or inquiry;
  1. Employment Data, including information you provide in relation to your employers;
  1. Marketing and communications data, including your marketing preferences and subscriptions to our publications;
  1. Financial information, including credit card or other financial account information voluntarily provided by you to enable us to complete your purchase of our products and services that may be available on our Site, and the administration of insurance or insurance-related claims;
  1. Transaction data, including inquiries about and orders for our products and services and details of payments to and from you;
  1. Commercial/Farm Data, including that related to fields, geography, yield, field physical factors, nutrient management, tillage & pest management, rotation planting, rotation irrigation, field applications, product transportation & hauling, drying, abandonment, and conservation practices;
  1. Event registration information, including information you provide when filling in e-registration forms;
  1. Biometric Data, including fingerprints for certain employee time records; and
  1. Feedback, including feedback from you about our Site as well as our products and services generally.
  • Usage data, including information about how you use our Site, what pages you view, the number of bytes transferred, the links you click, the materials you access, the date and time you access the Site, the website from which you linked to our Site and other actions taken within the Site; and
  1. Technical data, such as your Internet Protocol (IP) address, your browser type and capabilities and language and your operating system. An “IP address” is a unique number that is automatically assigned to your computer when you connect to the Internet. It is used to identify your computer’s “location” in cyberspace, so that the information you request can be delivered to you. If you use a dial-up connection or a connection that assigns dynamic IP addresses, your computer will be assigned a new IP address each time you connect to the Internet. If, however, your computer is permanently connected to the Internet using a static IP address, the IP address assigned to your computer will generally be the same each time you use your computer.
  1. Data Sources. To collect the categories of information above, we may use “cookies” and other Web technologies to collect information and support certain features of this Site. For example, we may use cookies and other Web technologies to collect information about how visitors use this Site, including which pages they visit, which links they use, and how long they stay on each page, Support the features and functionality of this Site, and personalize your experience when you use this Site.
In addition to the cookies we use, our partners may deliver cookies through this Site or via e-mail that allow them to recognize you in future Web sessions as someone who has expressed an interest in this Site or in our products or services. Links in e-mails sent to you by our partners may be designed to identify recipients who click on them and/or measure the effectiveness of the e-mail campaign. Cookies are used to help the Websites you visit understand your interests and to customize the content of the content presented to you. The expiration durations of cookies used by our partners vary.
Generally, if you do not wish to receive cookies, you may set your browser to reject cookies or to alert you when a cookie is placed on your computer. Please note, however, that your browser cannot screen out cookies that are sent by e-mail. Although you are not required to accept cookies when you visit this Site, you may be unable to use all of the functionality of this Site if your browser rejects our cookies.
  1. User-Generated Content. The User-Generated Content you submit on or through this Site is available to others who visit this Site. In addition, we may use User-Generated Content you submit on or through this Site in advertising campaigns and other promotions. We may or may not use your name in connection with such use, and we may or may not seek your consent before using the User-Generated Content for such purposes. Therefore, you have no expectation of privacy with respect to User-Generated Content you submit on or through this Site. You should not submit any content you do not wish to make available to the general public, and you must take special care to make sure your submissions comply with our Terms of Use. All terms and conditions of our Terms of Use apply to User-Generated Content submitted on or through this Site. In particular, your submissions must not violate the privacy or other rights of others.
Generally, the information we collect using cookies and other Web technologies does not include Personal Information. If, however, you have created a user identity, for example, by registering with this Site, we may link the Personal Information you have provided with the information we collect using cookies and other Web technologies, which in enable us to determine whether you have visited this Site before and if so, to make your experience more helpful.
If your Web browser sends us your IP address and you register with this Site, we may link that IP address to the Personal Information you provided as part of such registration. We may also provide your IP address to our third-party service provider who can use it to identify your state and zip code. This gives us valuable demographic information about the individuals who use this Site. In addition, if we suspect fraud or a threat to the security of this Site, we may share our server logs—which contain users’ IP addresses—with the appropriate investigative authorities, who could use that information to trace and identify individuals.
  1. Use of Information Collected. The following list includes examples of the ways we may use the information we collect through this Site:
  1. To provide the information, products and services you request;
  2. For security, credit or fraud prevention purposes;
  3. To provide you with effective customer service;
  4. To provide you with a personalized experience when you use this Site;
  5. To contact you with special offers and other information we believe will be of interest to you (in accordance with any privacy preferences you have expressed to us);
  6. To contact you with information and notices related to your use of this Site;
  7. To invite you to participate in surveys and provide feedback to us (in accordance with any privacy preferences you have expressed to us);
  8. To better understand your needs and interests;
  9. To improve the content, functionality and usability of this Site;
  10. To improve our products and services;
  11. To improve our marketing and promotional efforts; and
  12. To any other purpose identified in an applicable privacy notice, click-through agreement or other agreement between you and us.
  1. Intellectual Property. Some User Generated Content may have copyright protection. If you believe your trademark or copyrighted work is being infringed as a result of your voluntary use of this Site, please submit a written notice with the words “Copyright Complaint” in the subject line to and include the following information:
  1. Identification of the copyrighted or trademarked work claimed to have been infringed with the Copyright Registration number if the work is registered;
  2. Identification of the material that is claimed to be infringing or be the subject of infringing activity and that is to be removed or access to which is disabled;
  3. Information reasonably sufficient to permit us to locate the material that is claimed to be infringing such as the website URL or step-by-step directions to locate the infringing material;
  4. Information reasonably sufficient to permit us to contact you, such as your address, telephone number, and an email address.
  1. Sharing of Information Collected. We may share the information we collect through this Site, including Personal Information, as follows:
  1. Third–Party Vendors. We share the information collected through this Site with third-party vendors who act for or on behalf of CVA. For example, we use third-party vendors to design and operate this Site; to conduct surveys; and to help us with our promotional efforts.
  1. Business Transfers. The information we collect may be transferred to successor organization if, for example, we transfer the ownership or operation of this Site to another organization or if we merge with another organization.
  2. Compliance with Laws and Protection of Our Rights and the Rights of Others. We may disclose the information we collect when  disclosure is appropriate to comply with the law, a court order or a subpoena. We may also disclose the information we collect to prevent or investigate a possible crime, such as fraud or identity theft; to protect the security of this Site; to enforce or apply our online Terms of Use or other agreements; or to protect our own rights or property or the rights, property or safety of our users or others.
  1. As Described in a Privacy Notice. We reserve the right to disclose the information we collect as described in any privacy notice posted on a page of this Site where you provide that information. By providing the information on that page you will be consenting to the disclosure of the information as described in that privacy notice.
  1. As Described in a Click–Through Agreement. We reserve the right to disclose the information we collect as described in any click–through agreement to which you have agreed.
  1. Consumer Opt-Out. If you register with this Site, we provide you with an opportunity to “opt out” of receiving certain communications from us. In addition, we will include an “opt out” link in each electronic newsletter or promotional e-mail we send you, so that you can inform us that you do not wish to receive such communications from us in the future.

    You may also change previously expressed preferences regarding how we use and share the information we collect. To be removed from our mailing lists, please contact us at and provide your full name, postal address and e-mail address. Please allow reasonable amount of time to honor your request.
  1. How to Access, Update or Correct Information. To access, update or correct certain information, please contact us at We will respond to you within a reasonable time and, in any case, within the time limits established by applicable law. We may ask you for additional information to verify your identity. In most cases, we will provide access and correct or delete any inaccurate information you discover. In some cases, however, we may limit or deny your request if the law permits or requires us to do so or if we are unable to verify your identify. 
  1. California Consumer Rights. If you are a resident of the state of California or have authorized a representative to act on your behalf whom is registered with the California Secretary of State, you or such authorized representative may make a verifiable consumer request related to the Personal Information we collect. To exercise such rights, please submit a verifiable consumer request by either:
  1. Visiting this link.
  2. Calling us at 888-343-0323.
Any such verifiable consumer request must:
  1. Provide sufficient information that allows us to reasonably verify you are the person about whom we collected Personal Information or an authorized representative thereof.
  2. Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.
If we cannot verify your identity or authority to make the consumer request and confirm the Personal Information relates to you, we will not respond to your request or provide you with any Personal Information. 
We may decline to process consumer requests that are frivolous, jeopardize the privacy of others, are extremely impractical, or for which access is not otherwise required by local law. We may also decline aspects of deletion or access requests if we believe doing so would undermine our legitimate use of the Personal Information for anti-fraud and security purposes as described earlier. Once a consumer request is either confirmed or denied, an email notification will be sent to the email submitted as part of the consumer request. Although we will honor a verifiable consumer request by California residents or entities registered with the California Secretary of State in good faith, this Policy is subject to the laws of the state of Nebraska in all respects and no other, without regard to conflict of laws principles. Your consent to this policy constitutes your assent to the jurisdiction of the state of Nebraska and no other for all legal actions which arise out your usage of this Site.
  1. Steps We Take to Safeguard Information.
      We maintain reasonable administrative, physical and technological measures to protect the confidentiality and security of Personal Information you submit on or through this Site. Unfortunately, no Website, server or database is completely secure and we cannot guarantee that your Personal Information will not be disclosed, misused or lost by accident or by the unauthorized acts of others.
  1. Children Under the Age of Sixteen.
      OUR WEBSITE IS NOT INTENDED FOR ANYONE UNDER 16 YEARS OF AGE. NO ONE UNDER AGE 16 MAY PROVIDE ANY PERSONAL INFORMATION ON THIS SITE. We do not knowingly collect Personal Information from anyone under 16 years of age. If you are under 16 years of age, do not use or provide any information on this Site. If we learn that we have collected or received Personal Information from a person under 16 years of age without verification of parental consent and supervision, we will delete such Personal Information. If you believe that a person under 16 years of age has submitted Personal Information on or through this Site without the consent and supervision of a parent or guardian, please contact us at
  1. Illegal or Harmful Use. The following list of activities are prohibited, without limitation:
  1. Infringement of intellectual or other proprietary rights including, without limitation, material protected by copyright, trademark, patent, trade secret, or other intellectual property right used without proper authorization. Infringement may result from, among other activities, the unauthorized copying and posing of pictures, logos, software, articles, musical works, and videos. For information on how to report infringement, see Paragraph 8 above.
  2. Transmission of material that is unlawful, libelous, defamatory, obscene, pornographic, indecent, lewd, harassing, threatening, harmful, invasive of privacy or publicity rights, abusive, inflammatory, or otherwise objectionable.
  3. Posting or sending software or technical information in violation of U.S. export laws, including, without limitation, the Export Administration Act and the Export Administration regulations maintained by the Department of Commerce.
  4. Disseminating harmful content, including, without limitation, viruses, trojan horses, worms, time bombs, bots, cancelbots, or any other computer programming routines that may damage or interfere with the Site, system, program, data, or personal information.
Any violation of this provision is strictly prohibited and may result in termination or suspension of your access to the Site. You are solely liable and responsible for your use of the services and any and all content that you display, upload, download, or transmit through use of this Site. You further agree to indemnify and release CVA from any and all claims or causes of action, known or unknown, contingent or otherwise with respect to these prohibited acts, including related acts not above listed.
  1. Links to Other Sites. This Site may contain links to Websites operated by other organizations, including Websites operated by our third-party service providers and other third parties. This Policy does not apply to information collected on any third-party Websites. 
  1. This Policy May Change.
      We reserve the right to update or modify this Policy at any time, without prior notice, by posting the revised version of this Policy behind the link marked “Privacy & Terms” at the bottom of each page of this Site. Your continued use of this Site after we have posted the revised Policy constitutes your agreement to be bound by the revised Policy. You may access the current version of this Policy at any time by clicking the link marked “Privacy & Terms” at the bottom of each page of this Site. 
  1. Governing law. This Agreement shall be exclusively governed and construed under the laws of the State of Nebraska, without regard to its conflict of laws principles. 
  1. Intellectual property. The Site and its original content, features, and functionality are owned by CVA and are protected by U.S. and international copyright, trademark, patent, trade secret, and other intellectual property or proprietary rights laws.
  1. Termination. We may terminate your access to the Site, without cause or notice, which may result in the forfeiture and destruction of all information associated with your account. All provisions of this Agreement that, by their nature, should survive termination shall survive termination, including, without limitation, ownership provisions, warranty disclaimers, indemnity, and limitations of liability.
  1. Limitation of Liability. Notwithstanding anything written herein to the contrary, you acknowledge and agree that the CVA will not be liable for any losses or damages, whether indirect, incidental, special or consequential, in profits, goods or services, irrespective of whether or not the you have been advised or otherwise might have anticipated the possibility of such loss or damage, arising or resulting from your usage of this Site, and further agree to indemnify and hold harmless CVA in all such respects.